The client is a multinational media and digital marketing communications company. Reached out to Genisys to improve their advertising revenue using advanced data analysis techniques.
Using the propensity score Genisys helped client to have a focused means to predict the pattern for a valued audience
- Processing the click data into meaningful KPIs
- Generated models to calculate propensity of clicks
- Scoring the clicks of test data
Hadoop is used to distribute the big data across various systems connected.
Cloudera is used for managing the bigger data with integration of R and Hadoop
R is used to as an analytical tool to build the business model based on CRISP-DM
All the tools are open source, hence the minimal cost is required to perform these tasks
Efficiency of increased processing of big data in real timeEnquire