In the rapidly evolving ad tech industry, publishers have an increasing number of options to maximize their inventory and advertisers have newer ways of targeting. For publishers with numerous page views, managing their website along with ad optimization can be tricky. It takes rigorous man-hours to make things work and move in the right direction.
Today the online advertising marketplace has so many diverse entities like ad networks, DSPs, SSPs, platform specific ad servers, audience targeting platforms and these players are providing competitive services like PMP, retargeting, programmatic, native advertising, etc. It’s a time-consuming and costly affair for publishers to keep up to date and harness the available choices.